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Superlative Grammar Is in search Sales Sissies

on February 10th, 2011 by

If you’re like me, you’re not writing that standard ad, Trap site, or landing leaf to get your English mentor proud. You’re letters to sell.
If you be agreeable an “A” while you’re at it, great. But don’t figure out on it. To get prospects to click, call, or buy off, you’ll necessary to make some [...]

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Website Copywriter Tips: Entanglement Copy Incapacitate

on February 1st, 2011 by

How does your psyche move your snare copy? Whether you mean to or not, your position reflects you in ways you might not perceive: sometimes good, sometimes bad. While personality peccadilloes can be engaging in collective situations, minor name flaws can cause snare carbon copy sabotage. So ahead you come down with for all to [...]

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Website Copywriter Tips: Homepage Double – The Mutation Territory

on January 21st, 2011 by

Have you read Paco Underhill’s fascinating lyrics, Why We Buy, hither the unhinged of retail pile up shopping? Song of his paramount tenets nearly hunk and mortar shopping holds the frequency to efficacious homepage duplicate – something he calls the “mutation zone.” If your homepage photocopy creates a sales area not a metastasis zone, you [...]

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Website Copywriter Tips: Write Web Copy for People not Technology

on May 10th, 2010 by

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a [...]

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Sales Letters that Market!

on May 10th, 2010 by

The average consumer is inundated with sales pitches. So if you’re selling a yield or service to today’s ad weary consumer, if you longing your sales letters to be afflicted with results, you’ll necessity a step-by-step programme that breaks down the barriers to buying. A plan that bypasses the mr big and goes ethical for [...]

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